Privacy Policy

Optional Google Analytics

With your permission, we use Google Analytics 4 to understand visits and shopping activity on grainmills.co.uk, including product views, baskets, checkout activity, purchases and links to our retailer, LUBA Distribution. A click through to LUBA is measured separately from a completed purchase.

Google Analytics is not loaded until you choose “Allow analytics”. Choose “Essential only” to keep optional analytics off. You can change your choice using “Cookie settings” at the bottom of any page. Your preference is stored in your browser for up to six months. Analytics cookies may be used after you give permission.

We do not deliberately send your name, email, billing details or payment details to Google Analytics. Private checkout URL parameters are removed from the page address sent to Analytics. Advertising personalisation and Google advertising storage are disabled in this integration. Analytics reports are linked to our Google Ads and Merchant Center accounts to help measure traffic.

Learn more about how Google uses information from sites that use its services and Google’s privacy policy. Contact [email protected] with questions about this site’s use of Analytics.